The Independent Austin Branding

The Independent Austin is a luxury condo tower being constructed in the heart of Austin, Texas. The name was inspired by the mix of Texas pride and Austin "weird." I designed this mark as a royal homage to the Austin nickname "The Violet Crown," utilizing a banner and crown but pairing it with a slab serif. This mark was chosen from five black and white options presented to the client. Upon approval, I expanded the logo into a set multiple uses, creating and icon, wordmark, and a more horizontal option.